Hazine Kareemah (2012- ) or, as Arabic stands for, “invaluable treasure” proposes a 2.0 online action through the repetition of the same dialectical image within the Facebook platform. Transferring the significance from the traditional Afghan blue burqa to Facebook ´s blue, this piece shows the analogy between both ways of domination: while Burqa´s domination takes place through concealment, Facebook´s regime is exposure, understood as voluntary transparency in the cybernetic hypothesis (Tiqqun).
In the flow of circulating images in contemporary societies’ axis, Hazine Kareemah appears as an appropriation, a 2.0 detournement action art that uses difference and repetition (Deleuze) in order to propose a sort of artistic gentrification within the social network opposing negative aesthetics to the “life lived in images”
This Minimalism 2.0 talks about both a new phase of Debord’s Society of the Spectacle, as well as current control and surveillance societies. In this way, Hazine stands for a criticism of the ideology of identity and the integrated spectacle society through a raw and effective action show.
© 2024 Daft Gallery. Anonymous Artists